1、Fill in the blanks in each sentence taken from the textbooks with the words or expressions shown below. 　　Our research shows that no company can succeed today by trying to be all things to all people. It must instead find the__1__ value that it alone can deliver to a chosen market. We have identified three distinct value__2__，so called because each discipline produces a different kind of__3__value. Choosing one discipline to master does not mean that a company__4__the other two, only that it picks a dimension of value on which to__5__ its market reputation over the long term. 填空题 5分

2、The police have warned the public that the killer could____ again. 单选题 1分

3、She wondered what she had done to___ his displeasure this time. 单选题 1分

4、Translate the following sentences into Chinese. The first value discipline we call operational excellence. 简答题 2分

5、They are not product or service innovators, nor do they cultivate one-to-one relationships with customers. 简答题 2分

6、These data drive stocking decisions that optimize floor space usage. 简答题 2分

7、Companies pursuing product leadership continually push products into the realm of the unknown, the untried or the highly desirable. 简答题 2分

8、Where others see glitches in their marketing plans or threats to their product lines, companies that focus on product leadership see opportunity and rush to capitalize on it. 简答题 2分

9、IV．Translate the following sentences into English. 关键是要将市场垂直分割开来。这使公司能够用其他公司不能提供的专门的服务定位特定的顾客。 简答题 2分

10、我们的调查表明，当今没有哪家公司会通过面面俱到来取胜。 简答题 2分

11、对于这些产品领导者，竞争的不是价格或客户服务（尽管那些不容忽视），而是产品的性能。 简答题 2分

12、对这些经营者，我们要说，如果你们要在一般水平上竞争，所有领域都想涉足，你们就不要期望成为市场的领导者。 简答题 2分

13、V．There are four choices marked A, B, C and D for each incomplete sentence. Choose the one that best completes the sentence. 　　A bull grazes on dry wheat husks（Phi）in Logan, Kansas, one of the regions hit by the record drought that has affected more than half of the U. S. and is expected to drive up food prices. 　　Leading water scientists have issued one of the sternest warnings yet about global food supplies, saying that the world's population may have to switch almost completely to a vegetarian diet over the next 40 years to avoid catastrophic shortages. 　　Adopting a vegetarian diet is one option to increase the amount of water available to grow more food in an increasingly climate-unstable world, the scientists said. Animal protein-rich food consumes 5 to 10 times more water than a vegetarian diet. One third of the world's arable（适于耕种的）land is used to grow crops to feed animals. Other options to feed people include eliminating waste and increasing trade between countries in food surplus and those in deficit. 　　"900 million people already go hungry and 2 billion people are malnourished in spite of the fact that per capita food production continues to increase," they said. "With 70% of all available water being in agriculture, growing more food to feed an additional 2 billion people by 2050 will place greater pressure on available water and land. " 　　The report is being released at the start of the annual world water conference in Stockholm, Sweden, where 2,500 politicians, UN bodies, non-governmental groups and researchers from 120 countries meet to address global water supply problems. 　　Competition for water between food production and other uses will intensify pressure on essential resources, the scientists said. "The UN predicts that we must increase food production by 70% by mid-century. This will place additional pressure on our 'already stressed water resources’, at a time when we also need to allocate more water to satisfy global energy demand--　which is expected to rise 60% over the coming 30 years--and to generate electricity for the 1.3 billion people currently without it," said the report. 　　Overeating, undernourishment and waste are all on the rise and increased food production may face future constraints from water scarcity. 　　"We will need a new recipe to feed the world in the future," said the report's editor, Anders Jagerskog. 　　A separate report from the International Water Management Institute（IWMI）said the best way for countries to protect millions of farmers from food insecurity in sub-Saharan Africa and south Asia was to help them invest in small pumps and simple technology, rather than to develop expensive, large-scale irrigation projects. 　　"Farmem across the developing world are increasingly relying on and benefiting from small-scale,locally-relevant water solutions. These techniques could increase yields up to 300% and add tens of billions of U. S. dollars to household revenues across sub-Saharan Africa and south Asia. " said Dr. Colin Chartres, the director general. 1．What can be inferred from the water scientists' warning?（ ） A．The record drought forces half of the U. S. to go hungry. B．The record drought drives up food prices m the U. S. C．Severe food shortage may happen without proper measures. D．A vegetarian diet is the only option to avoid disastrous shortages. 2．What do the scientists say can be done to increase food supply?（ ） A．Grow more animal protein-rich food. B．Turn pastures into arable lands. C．Promote trade between countries self-sufficient in food. D．Increase the amount of water for food production. 3．According to the water scientists' report,（ ） A．per capita food production has been increasing B．reduced food supply will make more people malnourished C．70% of water will be used to feed 2 billion people by 2050 D．researchers begin to seek solutions to tackle water problem 4．In regard to the problem of water supply, scientists believe （ ） A．more water should be allocated to satisfy energy demand B．food production must be increased to 70% by mid-century C．energy demand will intensify pressure on water resources D．electricity generation must be increased by 60% 30 years later 5．What does the IWMI say is the best solution to food insecurity in sub-Saharan Africa and south Asia?（ ） A．Applying small pumps and simple technology. B．Launching large-scale irrigation projects. C．Increase the local household revenues. D．Investing in a new expensive irrigation project. 简答题 5分