1、填句补文 Financial Risks Several types of financial risk are encountered in international marketing; the major problems include commercial, political, and foreign exchange risk. 　　（1） They include solvency, default, or refusal to pay bills. The major risk, however, is competition which can only be dealt with through consistently effective management and marketing. （2） Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or any other disagreement over which payment is withheld. One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. （3） The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost. 　　Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. （4） Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk, so marketers must be prepared to assume them or give up doing business in a particular market. 　　Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavorable effects. （5）, International Business Machine Corporation, for example, reported that exchange losses resulted in a dramatic 21.6 percent drop in their earnings in the third quarter of 1981. Before rates were permitted to float, devaluations of major currencies were infrequent and usually could be anticipated, but exchange-rate fluctuations in the float system are daily affairs. A、Political risk is an environmental concern for all businesses.  B、One unique risk encountered by the international marketer involves financial adjustments.  C、Commercial risks are handled essentially as normal credit risks encountered in day-to-day business.  D、The distributor tested the shipment and declared it to be below acceptable taste and texture standards.  E、Floating exchange rates of the world's major currencies have forced all marketers to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning.  F、Many international marketers go bankrupt each year because of exchange-rate fluctuation.  G、We effectively managed fiscal and financial risks and kept budget deficit and government debt at around 3 percent and 20 percent of the GDP respectively. 简答题 10分

2、阅读理解 It was fifteen past nine as Marie hurried into the office building where she was going to work. Her bus had inched along through the heavy traffic, making her a few minutes late for her very first ob. She decided to start out half an hour earlier the next day. Once inside the lobby, she had to stand at the elevators and wait several minutes before she could get on one going to the sixth floor. When she finally reached the office marked "Smith Enterprise", she knocked at the door nervously and waited. There was no reply. She tapped on the door again, but still there was no answer. From inside the next office, she could hear the sound of voices, so she opened the door and went in. Although she was sure it was the same office she had been in two weeks before when she had the interview with Mr. Smith, it looked quite different now. In fact, it hardly looked like an office at all. The employees were just standing around chatting and smoking. In the front of the room, somebody must have just told a good joke, she thought because there was a loud burst of laughter as she came in. For a moment she had thought they were laughing at her. Then one of the men looked at his watch, clapped his hands and said something to the others. Quickly they all went to their desks, and in a matter of seconds, everyone was hard at work. No one paid any attention to Marie. Finally she went up to the man who was sitting at the desk nearest to the door and explained that this was her first day in the office. Hardly looking up from his work， he told her to have seat and wait for Mr. Smith， who would arrive at any moment. Then Marie realized that the day＇s work in the office began just before Mr. Smith arrived. Later she found out that he lived in Connecticut and came into Manhattan on the same train every morning， arriving in the office at 9: 35， so that his staff knew exactly when to start working. 问：Marie could hardly recognize the office she went into because （ ）. 单选题 2分

3、It was fifteen past nine as Marie hurried into the office building where she was going to work. Her bus had inched along through the heavy traffic, making her a few minutes late for her very first ob. She decided to start out half an hour earlier the next day. Once inside the lobby, she had to stand at the elevators and wait several minutes before she could get on one going to the sixth floor. When she finally reached the office marked "Smith Enterprise", she knocked at the door nervously and waited. There was no reply. She tapped on the door again, but still there was no answer. From inside the next office, she could hear the sound of voices, so she opened the door and went in. Although she was sure it was the same office she had been in two weeks before when she had the interview with Mr. Smith, it looked quite different now. In fact, it hardly looked like an office at all. The employees were just standing around chatting and smoking. In the front of the room, somebody must have just told a good joke, she thought because there was a loud burst of laughter as she came in. For a moment she had thought they were laughing at her. Then one of the men looked at his watch, clapped his hands and said something to the others. Quickly they all went to their desks, and in a matter of seconds, everyone was hard at work. No one paid any attention to Marie. Finally she went up to the man who was sitting at the desk nearest to the door and explained that this was her first day in the office. Hardly looking up from his work， he told her to have seat and wait for Mr. Smith， who would arrive at any moment. Then Marie realized that the day＇s work in the office began just before Mr. Smith arrived. Later she found out that he lived in Connecticut and came into Manhattan on the same train every morning， arriving in the office at 9: 35， so that his staff knew exactly when to start working. 问：When Marie knocked Mr. Smith＇s door， what did she feel？（ ） 单选题 2分

4、It was fifteen past nine as Marie hurried into the office building where she was going to work. Her bus had inched along through the heavy traffic, making her a few minutes late for her very first ob. She decided to start out half an hour earlier the next day. Once inside the lobby, she had to stand at the elevators and wait several minutes before she could get on one going to the sixth floor. When she finally reached the office marked "Smith Enterprise", she knocked at the door nervously and waited. There was no reply. She tapped on the door again, but still there was no answer. From inside the next office, she could hear the sound of voices, so she opened the door and went in. Although she was sure it was the same office she had been in two weeks before when she had the interview with Mr. Smith, it looked quite different now. In fact, it hardly looked like an office at all. The employees were just standing around chatting and smoking. In the front of the room, somebody must have just told a good joke, she thought because there was a loud burst of laughter as she came in. For a moment she had thought they were laughing at her. Then one of the men looked at his watch, clapped his hands and said something to the others. Quickly they all went to their desks, and in a matter of seconds, everyone was hard at work. No one paid any attention to Marie. Finally she went up to the man who was sitting at the desk nearest to the door and explained that this was her first day in the office. Hardly looking up from his work， he told her to have seat and wait for Mr. Smith， who would arrive at any moment. Then Marie realized that the day＇s work in the office began just before Mr. Smith arrived. Later she found out that he lived in Connecticut and came into Manhattan on the same train every morning， arriving in the office at 9: 35， so that his staff knew exactly when to start working. 问：The people in the office suddenly started working because （ ）. 单选题 2分

5、It was fifteen past nine as Marie hurried into the office building where she was going to work. Her bus had inched along through the heavy traffic, making her a few minutes late for her very first ob. She decided to start out half an hour earlier the next day. Once inside the lobby, she had to stand at the elevators and wait several minutes before she could get on one going to the sixth floor. When she finally reached the office marked "Smith Enterprise", she knocked at the door nervously and waited. There was no reply. She tapped on the door again, but still there was no answer. From inside the next office, she could hear the sound of voices, so she opened the door and went in. Although she was sure it was the same office she had been in two weeks before when she had the interview with Mr. Smith, it looked quite different now. In fact, it hardly looked like an office at all. The employees were just standing around chatting and smoking. In the front of the room, somebody must have just told a good joke, she thought because there was a loud burst of laughter as she came in. For a moment she had thought they were laughing at her. Then one of the men looked at his watch, clapped his hands and said something to the others. Quickly they all went to their desks, and in a matter of seconds, everyone was hard at work. No one paid any attention to Marie. Finally she went up to the man who was sitting at the desk nearest to the door and explained that this was her first day in the office. Hardly looking up from his work， he told her to have seat and wait for Mr. Smith， who would arrive at any moment. Then Marie realized that the day＇s work in the office began just before Mr. Smith arrived. Later she found out that he lived in Connecticut and came into Manhattan on the same train every morning， arriving in the office at 9: 35， so that his staff knew exactly when to start working. 问：We can infer from the text that the employee of the company（ ） 单选题 2分

6、选词填空 The French division of McDonald’s run advertisement that included a surprising （1）: Kids shouldn’t eat at McDonald’s more than once a week. The advertisements， （2） information from specialists， aim to show that ＂McDonald＇ s meals are part of a balanced weekly diet，＂said Euro RSCG， the agency that came up with the ads， which appeared this spring， mostly in French women＇s magazines. Alongside quotes from specialists addressing （3） and diets for children， the ads described how McDonald＇ s hamburgers are made of 100 percent real beef and cooked on a grill free of （4） oil. One ad placed in Femme Actuelle in April quoted a nutritionist who said， ＂there＇ s no reason to （5） fast food， or visit McDonald＇s more than once a week.＂ The McDonald＇ s Corp， based in Oak Brook， said in a statement Wednesday that it’s strongly （6） with the nutritionist quoted in the French advertisement. ＂The vast majority of nutrition professionals say that McDonald＇ s food can be and is a part of a healthy diet based on the sound nutrition （7） of balance， variety and moderation（适度）” the statement said. Since opening its first French branch in 1968， McDonald＇ s has expanded （8） in France. More recently the multinational has come under fire from anti- globalization （9） ，farmers＇ groups， and in Paris， striking workers. Last year， sheep farmer-turned-activist Jose Bove became a standard-bearer for the French anti- globalization （10） when he led group that ransacked（洗劫）a McDonald＇ in southern France. ［A］ quoting ［B］ continuously ［C］ overweight ［D］ suggestion ［E］ abuse ［F］ protestors ［G］ occasionally ［H］ additional ［I］ tame ［J］ movement ［K］ disagreed ［L］ healed ［M］ principles ［N］ conference ［O］ prosperous 简答题 20分